ED MILIBAND, RUSSELL BRAND, GLOTTAL STOPS AND STEVE MCCLAREN

Ed Miliband's attempts to reach a wide audience by talking to Russell Brand look set to succeed if youtube hits are anything to go by - the trailer for the interview has been viewed over 200 000 times already. As Sophy Ridge points out, there's a lot more clicking on that video going on, than on Labour's most recent party political broadcast.

Whether what Ed Miliband says appeals to enough of Russell Brand's audience to make a difference is, of course, another matter.

He's certainly trying to speak their language.



And by that I mean he actually sounds as if he is trying to speak a different language. A language full of glottal stops. 'First of all you go'a do i' internationally' innit bruv.

There's something of the Steve McClaren about it.




Olly Barratt - UK correspondent