The UK's 2015 General Election will be the most digital election to date and social media is playing a key role.
In the last two months, more UK political content has been shared online than during the entire 2010 election campaign.
Marcus Beard, Political Analyst at Brandwatch, says the way social media is being used by politicians has changed since the last UK election.
The fact that social media is instant means politicians are being more careful about what they do and don't do in public.
Social media is also being used to monitor and measure public sentiment in the run up to this election, but experts believe the results from digital outlets may not be completely accurate come May 7th. Here's Marcus Beard at Brandwatch again:
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